OneAvatar was shown at the third edition of the Milano in Digitale event. An installation featuring a 3D game in which players could shoot the OneAvatar character, causing electric shocks to hit the body of the player wearing the OneAvatar suit, creating a phisical connection between our physical bodies and our identities in the digital worlds. The installation features the results of the research coming from the OneAvatar project: technology, emotion, identity, relational dimensions in the digital domains are ome of the fundamental topics analyzed. For the event a complete marketing and communication strategy was produced to create a fictional, but realistic and produceable, product to create the narrative level of the performance: the performer was displayed as in a shopping center showcase, with the product and the related gadgets available for sale. A further analysis on the evolution of art in the contemporary era, in its hybridization wth communication, ...
Full Description
OneAvatar was shown at the third edition of the Milano in Digitale event. An installation featuring a 3D game in which players could shoot the OneAvatar character, causing electric shocks to hit the body of the player wearing the OneAvatar suit, creating a phisical connection between our physical bodies and our identities in the digital worlds. The installation features the results of the research coming from the OneAvatar project: technology, emotion, identity, relational dimensions in the digital domains are ome of the fundamental topics analyzed. For the event a complete marketing and communication strategy was produced to create a fictional, but realistic and produceable, product to create the narrative level of the performance: the performer was displayed as in a shopping center showcase, with the product and the related gadgets available for sale. A further analysis on the evolution of art in the contemporary era, in its hybridization wth communication, marketing and ethnographical practices.
http://www.artisopensource.net/2008/11/15/oneavatar-milano-in-digitaleoneavatar-milano-in-digitale/
Work metadata
- Year Created: 2008
- Submitted to ArtBase: Tuesday Dec 23rd, 2008
- Original Url: http://www.youtube.com/watch?v=73w0NVGMryc&hl=it&fs=1
- Permalink: http://www.youtube.com/watch?v=73w0NVGMryc&hl=it&fs=1
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Work Credits:
- Salvatore Iaconesi, creator
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