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## GWEI - Google Will Eat Itself (2005)

by UBERMORGEN.COM feat. Alessandro Ludovico vs. Paolo Cirio

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We generate money by serving Google text advertisments on a network of hidden Websites. With this money we automatically buy Google shares.

We buy Google via their own advertisment! Google eats itself - but in the end "we" own it!

By establishing this autocannibalistic model we deconstruct the new global advertisment mechanisms by rendering them into a surreal click-based economic model.

After this process we hand over the common ownership of "our" Google Shares to the GTTP Ltd. [Google To The People Public Company] which distributes them back to the users (clickers) / public.

Tags: Alessandro Ludovico ArtAndGallery Basel Berlin Collaborative Conceptual corporate Hans Bernhard HTML Johannesburg lizvlx media activism Milan Museu de Arte Moderna de São Paulo Museum of Contemporary Art Narrative netart Neural neural.it Paolo Cirio performance Perl Share Festival software sydney tactical tactical media Text The Premises The Search Transmediale Turin UBERMORGEN.COM Viper Visual

###### Full Description

We generate money by serving Google text advertisments on a network of hidden Websites. With this money we automatically buy Google shares.

We buy Google via their own advertisment! Google eats itself - but in the end "we" own it!

By establishing this autocannibalistic model we deconstruct the new global advertisment mechanisms by rendering them into a surreal click-based economic model.

After this process we hand over the common ownership of "our" Google Shares to the GTTP Ltd. [Google To The People Public Company] which distributes them back to the users (clickers) / public.

A bit more in detail

One of Google's main revenue generators is the "Adsense"* program: It places hundreds of thousands of little Google text-ads on websites around the world.

Now we have set up a vast amount of such Adsense-Accounts for our hidden Web-Sites. For each click we receive a micropaiment from Google. Google pays us monthly by cheque or bank-transfer to our Swiss e-banking account. Each time we collected enough money, we automatically buy the next Google share [NASDAQ: GOOG, todays value ~430.- USD] - we currently own 40/forty Google Shares.

Important: Google Will Eat Itself works by using a social phenomenon rather than depending on a purely technical method (for example a simple click-farm). Because of this social dimension empowered by technology, Google is not able to fight GWEI and it`s franchises by using their regular counter-fraud methods.

GWEI - Google Will Eat Itself is to show-case and unveil a total monopoly of information , a weakness of the new global advertisment system and the renaissance of the 'new economic bubble" - reality is, Google is currently valued more than all Swiss Banks together (sic!).

###### Work metadata

- Year Created: 2005
- Submitted to ArtBase: Wednesday Jul 12th, 2006
- Original Url: http://www.gwei.org
- Permalink: http://www.gwei.org
- Work Credits:
  - Hans Bernhard, creator

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