It seems like on one hand, you champion the refining of logos if it makes them more 'elegant' (old ups logos transformed into Rand's version; old AA logos transformed into Vignelli's version) yet on the other hand, the updated logos in Exhibits A-I are considered 'dumbed down'.

I'm curious if there are any contemporary logo refreshes you do approve of?

Looks like it will be a great line-up. Btw I think there is a typo in Ryder Ripps' bio.. 'reflex' probably should be 'reflux'