Despite what many believe, brand isn’t about your logo, tagline and glossy brochure. Your brand extends to your employees, customers, the media and even the general public. Developing a brand strategy can be one of the most difficult steps in the brand marketing plan process. It's often the element that causes most businesses the biggest challenge, but it's a vital step in creating the company identity. Learn more about how to brand beyond marketing at JPRmarketing.co.uk.